Dr Richard Bandler invented the term “Neuro-Linguistic Programming” in the 1970s. He was recently asked to write the definition of Neuro-Linguistic Programming that appears in the Oxford English Dictionary. It says:
Neuro-Linguistic Programming: “a model of interpersonal communication chiefly concerned with the relationship between successful patterns of behaviour and the subjective experiences (esp. patterns of thought) underlying them” and “a system of alternative therapy based on this which seeks to educate people in self-awareness and effective communication, and to change their patterns of mental and emotional behaviour.”
Practitioners are able to bring in coaching and language skills in order to better communicate with clients and colleagues (also read family and friends) in all areas. In the business arena, it is especially useful in order to discover the motivations and values that underpin goals and aspirations, both in terms of clients and the internal team.
Being able to recognise and employ different linguistic patterns and techniques enables a deeper level of communication and rapport. For example, including visual, audio and kinaesthetic references such as ‘looks/sounds/feels good’ in presentations ensures the message gets through to people with all language preferences.
It also greatly benefits the company and staff as NLP practitioners can coach on issues, development requirements and effective communication. Benefits could range from coaching a member of the team who feels low on confidence in a particular area to holding a morning meeting centered on time management.
Motivating staff and colleagues is also easier to do utilising the skills learnt through a recognised NLP qualification. Motivators and values are key aspects of how people work and this is something which NLP coaches are able to elicit.
Other areas of understanding include the Myers Briggs Type Indicator system which shows peoples’ behavioural preferences. This is particularly useful in deciding on working environments, who is best placed to attend networking events and so on.
The better any of us can get colleagues, clients, suppliers and other stakeholders working, the better our business becomes. In short, if you are a human and you deal with other humans, you’ll benefit greatly from becoming an NLP Practitioner.